Every day at 49Ultra, our work is guided by our mission and values. By following their spirit, we serve our readers and society, make sure our journalism and business stay strong, and help create a culture that is healthy and full of life.

Our Mission

We look for the truth and try to help others understand it.

We have this goal because we believe that good journalism has the power to make each reader’s life richer and more meaningful and to make society as a whole stronger and more fair.

Our Values

Independence

Over 5 years ago, 49Ultra made a promise to “give the news without fear or favor, no matter what party, sect, or interests are involved.” That promise still stands: we follow the truth wherever it leads.

Integrity

We need our readers to believe in us. This trust is earned every day by the actions and decisions of all of our employees, in our journalism, at work, and in public.

Curiosity

The core of our mission is to ask questions with an open mind. In all of our work, we try to always ask questions, look for different points of view, and look for better ways to do things.

Respect

We help people all over the world understand how big and different the world is. To do this in a full and fair way, we show empathy and respect to our subjects, our readers, and each other.

Collaboration

To reach our goal, people in every part of the company need to be creative and know their stuff. When we work together and help each other, we are at our best.

Excellence

In everything we do, we try to be the best. There are many ways to strive for excellence, but no matter what, we always try to do our best.